Telling your organization’s story

“The head does not hear until the heart has listened.  Stories open up the heart so the head can hear.”

Understanding the value of stories, and knowing how and where to effectively tell them should be a critical component of an organization’s culture and its communications activities. Stories can illustrate concepts, explain data, inform policy makers, raise public awareness, and inspire donors and volunteers by providing context and meaning that people can understand, relate to, and remember.  The Storied Organization – Communicating Value, Inviting Caring, Celebrating Success explores the importance of storytelling for non-profit organizations, and offers tips on getting started.

The Storied Organization

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